Music Video Questionnaire Analysis

Media Studies- Questionnaire Analysis

Artist/Band Digipack Analysis

Digipack Analysis

Difference between a CD cover and a Digipack

Digipack's

Is a type of packaging for CD's or DVD's, typically made from cardboard with and internal pastil holder for one or more discs.Often are able to display more information than CD covers as the have more folds than CD covers do which connotes that a digipack would be more beneficial to have when promoting your songs as you would be able to display more information for the audience.

Also with a digipack the artist is able to use more then one image to promote themselves giving them the ability to be more creative and unique with the style of their album cover. Sometimes within the digipack, artists put lyrics to make it more appealing to the audience.                             

CD Covers

Is the front of the packaging of a commercially released audio recording product, or album. 

With CD covers there is less space to put what the artist wants so they have to put the basic information they want on the back and on the inside of the cover and then have to pick one specific image to go on the front whereas on a digipack they can have more than one image and can display as much information as they need. However with CD covers they are still able to attract their audience as they tend to look more expensive and aesthetically pleasing than a Digipack and are still able to get the vital information out.

Overall, Digipack's would be the better choice if the artist wanted to be able to have more than one image or more information however CD cases tend to be more popular as they are better know and just look better.

Band/Artist Tour Poster Analysis

Poster Analysis

Production Team Vlog

Here we are going through our plans for our videos and why we have come to these decisions as we wanted to make sure that all of our ideas were thought through fully. We went through all of our ideas to make sure that we had reasons as to why and how we came up with it so that if we had to get rid of any footage or ideas as a group we would know which ideas wasn't the strongest.

Risk assessment

Before deciding where we were going to film our performance and narrative shots we had to ensure that we was careful with the high quality Canon camera we would be using.
One of the places we decided to film our narrative shot at was Brighton Pier which we had to be careful with as there were a lot of risks taken when filming however, as a group we were able to ensure that the camera stayed safe and was taken care of as we made sure it was with someone in our group at all times and always used the neck strap to ensure that if someone knocked the camera or bumped into the person filming the camera would have fallen as it was attached. This helped us keep the camera in good conditions ensuring nothing went wrong as we were careful as a group.
Another place we filmed narrative in was at a park which did contain risks as at this point the weather was very unpredictable and we had to make sure that we had the case for the camera and an umbrella to ensure that if it was to rain the camera and bad stayed dry as we didn't want to take such risks with such a high quality camera. This also meant that whilst the camera wasn't being used it was still safe and the lens was unable to get scratched or damaged as this camera wasn't only being used by my group it was shared around the other two groups which made it more important in ensuring that nothing damaged or harmed the camera as it is an expensive and high definition camera.

Permission from the artist

Here is a screen grab of one of the people within my group asking for permission to use the song of the artist we wanted to use. This meant that we wouldn't have to use a song that we may not have been allowed to or able to use. This also meant that we could use the song we planned and wouldn't have had to change our idea as it would've prolonged the process of planning and research as we would've had to tailor our idea to the song.

Psychographic and Demographic Target Audience

As a group we carefully thought out what categories our target audience fit into and what Psychographic, Demographic characteristics our target audience would be expected to have.
We also tried to link the characteristics and tastes together to get more of an idea of who our target audience actually are what artists, food, clothes and TV channels they will like.
We also looked at gender, age, ethnicity and location as the demographic profile to get more of an idea of what lifestyle and characteristics our audience would have.

Here is the Psychographic profile we set up to fit our target audience.
With the music we feel that Ellie Goulding, Katy Perry, Sam Smith, Rita Ora, Maroon 5 and others fit in with our choice of song/artist to use which would mean that these artists would best fit out target audience.
We also felt that our target audience would like the most recent styles/trends as they would be at the age where they would most likely realise what style they like best or would be using role
models to decide for them.
Here is the Demographic profile we set up for our target audience.
We feel that our target audience would be a range of middle age, mature adult, young adult, teenagers and pre-teens as the song doesn't really have an age limit as to who would and wouldn't like it.
We also felt that our video would attract both male and female audiences due to Blummer and Katz theory of personal relationships with the female audiences and due to the male gaze theory (mulvey) it would also attract male audiences.

Actor profile

As a group we chose to bring in our group of friends as actors/participants in our music video as it made it easy to film as we could just take the camera whenever we went out as a group. We also made this decision as we all bounce off of each other and

get along really well always enjoying ourselves which gave us good shots of just a group having fun which is what we needed. Within our music video we tried to ensure that at least 3 or 4 of the actors were the same as before to make it consistent as it was difficult to get everyone together at times so we ensured that some of the people were consistent and there to help the audience relate and enjoy the video.

We chose our friend Chelsea as our main protagonist as she was also going to be featuring in the performance shots as the singer and artist. This meant that when we was going out to film it was almost vital that she came along as she was going to be the main focus of the video as the video was based around friendship and enjoying yourself as that is what the song is about and we as a group wanted to subvert from the typical love story stereotype as we felt it was cheesy and expected and wanted to avoid it.

To avoid our music video conforming to the typical stereotypes love story we chose to edit our footage into a montage of shots as it allowed us to edit in random shots of friends enjoying themselves and that s why we chose our own group of friends as we all get along and enjoy each others company and wanted that to come across through the music video as it would allow the audience to relate to the music video which firs with Blummer and Katz theory of Personal relationship as the us of our own friends within our music video as the actors allowed us to make the video enjoyable and relatable.